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Welcome

My name is Reinard Korf, Founder of CHG

Welcome to CHG, your premier hotel consultancy partner. With 20 years of specialized experience, we are the definitive choice for hotel owners, developers, and operators who are embarking on the journey of bringing a new hotel concept to life. From the earliest stages of design and conceptualization through to construction, opening, and operational management, we offer a seamless, turnkey operation that covers every aspect of hotel development.

Why choose us? Because we understand the complexities and challenges of the hotel industry like no other. Our expertise is not just in creating stunning, functional designs, but also in ensuring that your hotel operates efficiently and profitably. We solve problems, streamline processes, and turn your dreams into tangible realities. By partnering with us, you gain access to a wealth of knowledge, a network of industry professionals, and a dedicated team that is committed to your success.

Don't let the complexities of hotel development deter you. Let CHG guide you through every step, ensuring that your vision is realized to its fullest potential. We're not just consultants; we're your partners in making things happen. Let's build your dream hotel together.

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20 YEARS EXPERIENCE

Africa | Indian Ocean | Europe | Asia | Australasia

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Verona

Director Talent & Culture at Accor Hotels

Reinard worked in the capacity of Director of Rooms at the Fairmont Zimbali Lodge & Resort for 17 months. During his tenure with the company he was responsible for overseeing the Rooms Division as well as the Spa Department. Reinard was incredibly results driven and achieved great success in many facets of the business through his profound financial and business acumen. Reinard was also instrumental in implementing key programs throughout the hotel that focused on guest satisfaction.

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Kate

Director of People & Culture at Newmark Hotels

We partnered with Reinard during the highly pressurized time and context of opening a hotel during COVID. Reinard combines unbelievable attention to detail and systems creation with a refreshing and engaging leadership style. Managing hospitality teams in a truly contemporary way to ensure fun, relevant and personalized team member and therefore guest experience. Was a pleasure to work with him!!

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Pieter

Group Operations Director at Aeon Plaza Hotels

Reinard is a highly structured Manager who can set up a hotel operation in the right steps and can form a team according to the wishes of the organization. The hotel is the first Zero-energy hotel in the world and one of the most sustainable hotels in the Netherlands. When Reinard started with us, the basis of the concept was known, but a lot still had to be found out, especially for the F&B concept. Together with the support departments of Aeon Plaza Hotels, a complete concept has been set up here in a very short time. In the Pre-opening period, he built a team that went the extra mile for each other.

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Nikki

Hotel Manager at The President Hotel

Reinard was able to make significant changes to existing systems, operations and overall guest experience in a very short space of time. This was largely due to his ability to quickly and effectively sum up a situation by quietly observing and making notes. He was then able to make good business recommendations and on approval of these recommendations, he would swiftly execute in a very systematic manner, resulting in success for his teams, himself and ultimately, the company. He is exceptionally good at organizing and bringing in new ideas and then running with it until completion.

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Mike

Chief Operating Officer at Newmark Hotels

Reinard was a pleasure to work with, having opened one of our biggest properties in Cape Town. His hands on approach from the very beginning with the recruitment all the way through to staff engagement was fantastic. His ability work on a multitude of facets and projects was also very impressive and he had a strong commercial understanding of the business. Reinard played a integral role in defining the hotel culture and ensuring that this was lived throughout the hotel and the associates. He was always willing to help, lend a hand and offer advice.

TESTIMONIALS

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